Course Overview
What You Will Master
- Understand the hierarchy and structure of Google Analytics accounts, including user permissions and access levels.
- Learn how to configure data sources, tracking codes, and data imports for accurate measurement.
- Master the setup and management of Google Analytics properties, views, and profiles.
- Gain expertise in creating custom segments, goals, and funnels to track specific business objectives.
- Develop advanced reporting techniques using custom dashboards and data export features.
Strategic Exam Relevance
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