Course Overview
What You Will Master
- Master the foundational concepts of Information Architecture (IA) and their application in user research methodologies.
- Learn to conduct user interviews, surveys, and personas development to inform IA strategies.
- Understand how to map user journeys and create sitemaps, wireframes, and flow diagrams based on research findings.
- Gain proficiency in using tools like card sorting, tree testing, and A/B testing for IA validation.
- Develop a user-centered mindset to design intuitive navigation systems and taxonomies that enhance user experience.
Strategic Exam Relevance
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