Crash Course: Brand Crafting in a Weekend delivers essential brand skills through an intensive, focused learning experience. This accelerated 5-chapter program is designed for quick development of brand capabilities.
Chapter 1 (Introduction & Prerequisites) is FREE and provides a rapid overview of brand crafting fundamentals. Quickly understand key identity concepts and begin developing your brand awareness.
In Chapter 2 (Core Concept A), you will learn brand essentials including basic positioning, simple visual identity creation, and introductory messaging techniques at an accelerated pace.
Chapter 3 (Core Concept B) introduces key brand components and basic identity concepts. Learn to work with fundamental brand tools and understand basic brand workflows quickly.
Chapter 4 (Worked Examples & Practice) involves applying brand skills to simple scenarios. Create basic identity projects and learn essential brand tasks in a compressed timeframe.
Finally, Chapter 5 (Advanced Tips & Next Steps) provides guidance for continuing your brand education. Learn where to focus your efforts next and how to build upon the foundation established in this crash course.